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Bespoke tailor experiences top foreign tourists’ Shanghai travel list_我的网站

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    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。    　　原标题：山西大同浑源县悬空寺　　悬于绝壁的古建明珠(文化中国行·华夏博物之旅·传统建筑)      悬空寺远景。王帆摄      悬空寺悬臂梁结构剖面图。马睿姗绘      悬空寺近景。

B | 资料图片      　　山西大同浑源县东南，北岳恒山金龙峡翠屏峰绝壁之间，悬空寺凌空嵌于半山崖龛，红墙飞檐层叠错落，远观如悬于半空的楼阁画卷，气势恢宏，被古人誉为“天下巨观”。     　　悬空寺，始建于北魏时期，是国内难得一见的佛、道、儒三教合一的寺庙。自建成之后，经过历代重修，迄今已有1500余年历史，1982年入选全国重点文物保护单位。     　　一木一石，顺势造就。整座寺院依托天然凹崖铺展，大小殿阁、栈道回廊依山排布，兼具险峻气势与中式建筑美学，生动诠释中式古建“天人合一”的营造理念。     　　凌空而嵌的“天下巨观”      　　站在地面上远望，楼阁如悬丝戏台;登临后近观，栈道仅容一人侧身而过，栏杆外便是万丈山崖。风声轻拂，仿佛还能听见千余年前北魏匠人的锤凿之声。     　　临近傍晚，游客散去，恒山风景名胜区管理中心悬空寺管理所所长岳利芳正在景区内进行日常巡查。自1993年到恒山景区工作以来，悬空寺她看了30多年。“仿佛一座琼楼玉宇从天而降，怎么也看不够。”岳利芳边走边说。     　　“悬空寺的‘悬’，是选址巧思、力学原理与选材智慧的体现。”岳利芳讲道，寺宇背倚危崖、下临深谷，采用“一院二楼”布局，飞楼间仅靠悬空栈道相连。     　　悬空寺营造技艺的重点是“半插飞梁为基，巧借岩石暗托”。     　　工匠先在坚硬的石灰岩上凿出深石窝，选取耐腐防虫的铁杉木，以桐油浸泡防腐，再将27根锥形铁杉木作为横梁，2/3部分嵌入岩体，木梁后端加木楔撑开，形成自锁固定结构;外露梁头立柱分散侧向应力，所有梁柱、楼板、栏杆以榫头榫槽紧密扣合。而看似撑起整座楼阁的细长立柱，实则悬而不承，并非主要承重构件。

C | 全寺不施一钉一铆，完全依靠榫卯咬合串联梁柱，形成稳定结构，再加上天然山体庇护，让这座古寺在历经风霜、多次地震后仍稳固矗立。     　　“悬空寺是借助山的力量挺立。很多游客看到了都感慨，‘不愧是我们可爱又迷人的老祖宗啊!’”岳利芳笑着说。     　　为什么要悬空而建?      　　恒山风景名胜区管理中心文化研究学者李向奎认为，悬空修建是受了军事防御、地理空间、宗教、防灾等多重因素影响。     　　北魏时期，战乱频发，平地建筑极易遭战火、盗匪损毁。

D | 悬于悬崖半空，能一定程度躲避兵祸侵扰，保全寺院。     　　其次，从地理空间看，翠屏峰山脚河谷地带狭小，常年受山洪冲刷，不适合大规模营建;山体崖壁平整坚硬，利用垂直崖面既能拓展建筑空间，还能避开河道水患。     　　“古人认为，上有天、下有地，居崖壁之间通天地灵气，悬崖半空介于天地之间，是修仙、礼佛的绝佳之地。”李向奎说。     　　悬空而建，还具备天然防灾优势。顶部山体天然形成巨大石檐，雨水无法直接冲刷木构殿宇，能大幅减少雨水侵蚀;崖壁可以遮挡狂风、烈日，减缓木材损害，延长古建筑寿命。

E |      　　专家研究认为，这座始建于北魏的附崖建筑，将木飞梁插入崖壁、依靠悬挑受力，是北方崖壁悬空建筑的典型代表。它“借架空以适配山地环境”的营造理念，和西南干栏吊脚楼遥相呼应，二者因地制宜，各有巧思，有异曲同工之妙，共同构成我国古代山地木构建筑两条并行的技术脉络。     　　浑源县文物保护研究中心主任杨毅认为，“只需要几根悬臂梁承载住建筑重量，就能历经上千年却不腐不朽，它是建筑史上的一个奇迹。”      　　给悬空寺装上“听诊器”      　　历经千年风雨洗礼的悬空寺，如今正面临着诸多考验。     　　旅游旺季的人流激增，周边施工时的环境振动，山体风化、雨水冲刷等自然因素，以及大同盆地存在的地震风险等，均为古建保护带来挑战。     　　“科学摸排健康状况、排查潜在风险，是文物抗震保护的关键。我们需要根据它们‘身体’的实际情况制定个性化保护方案。”恒山风景名胜区管理中心悬空寺管理所副所长高枭介绍。

F |      　　2026年4月，山西悬空寺建成分布式光纤振动风险感知系统。工作人员在悬空寺的栈道和南、北楼的关键梁、柱等核心部位，布设了光纤传感网络。     　　高枭表示：“这套系统仿佛给古建植入‘传感神经’、装上‘听诊器’，能在不破坏结构的前提下，实时监测地震、工业振动及人流走动带来的微小荷载，为结构健康风险预警和游客调控提供科学依据。

G | ”      　　除此之外，悬空寺内部还安装了古建筑专用多功能红外长短波复合探测器，具备高清可见光图像人工智能识别火灾功能，能实时监测温度场动态分布，及早发现早期阴燃火灾隐患。     　　沉浸式感受古建奥秘      　　晚上，当暮色笼罩恒山，上千名游客在步道静待大型实景光影演出《何以悬空寺》启幕。超3.7万平方米的整片翠屏峰绝壁化作巨型裸眼3D荧幕，山水、古建、光影融为一体。     　　行至悬空寺正对的主观景台，演出进入高潮篇章《绝壁生佛·营造》，千米崖壁还原北魏工匠开山造寺全过程：崖壁之上，光影勾勒榫卯搭建、楼阁逐层悬挑、匠人腰系绳索悬空凿岩、一根根铁杉木梁横向嵌入岩体，动态再现建筑营造巧思。游客全程凝神仰望，惊叹声随光影变幻此起彼伏，在深度体验中，逐渐读懂千年古建背后的工匠智慧。

H |      　　“《何以悬空寺》深度融合恒山文化、悬空寺历史等本土特色元素，在严守文物保护底线的前提下，让静态文物在夜色中‘活’起来，既激活了浑源县的夜间经济，也为古建活化利用、文旅深度融合探索新路径。

I | ”恒山风景名胜区管理中心市场营销部部长朱少龙介绍。     　　每年旅游旺季，单日客流平均达3万人次，由于每日登临名额有限，超过90%的游客无法登临悬空寺。在悬空寺景区一隅，MR(混合现实)项目“灵境悬空”弥补了无法登临游览的遗憾。游客只需头戴MR眼镜，虽然身在平地，却获得飞跃至寺庙上空的游览体验，沉浸式游览悬空寺各个主殿，近距离观赏寺内现存唐代造像、明代泥塑、历代碑刻等文物，配合同步讲解，更能直观感受悬空寺的力学结构、依山选址的地理奥秘。     　　“之前看纪录片就觉得震撼，来到现场发现真是巧夺天工，就像挂在崖壁上的工艺品一样精致!”河北游客刘女士感慨。     　　曲终灯灭，悬空寺重归静谧。历经千年沧桑，悬空寺这座彰显了中华民族包容和合的文化精神的古建筑，在传统与现代的交融中，将东方智慧继续传扬。

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